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11, November 2011

The value of promotional events – (Chuckle Brothers optional)

In reality, the picture was taken at the launch for Hull New Theatre’s 2011/12 Pantomime, Cinderella, starring the Chuckle Brothers. BBC Look North, ITV Calendar, and the rest of the region’s media converged on Hull City Hall to cover Paul and Barry, alongside a brace of Shetland ponies, as they larked about in Victoria square.

‘Chucklemania’ swept over the city centre, and fans went away with pictures and autographs, together with leaflets promoting the show. And as a result of the buzz and coverage the event generated, sales for the Pantomime have really picked up, and are going strongly ahead of the launch on 11th December.

But what if you don’t have the Chuckle Brothers on hand to generate a buzz?

All is not lost, and the truth is, well organised and thought out promotional events can provide a real boost to your business, whatever their size, and whether or not they have celebrity backing.

From small shop launches, to charity fundraisers and seasonal celebrations, our teams can handle every aspect of your next promotional event, from the organisation, to the sourcing of venues and entertainment and making sure that visitors and the press turn up!

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