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How do you make the right impression and stand out from the crowd?

With such a huge amount of messages being pushed out to us by so many individuals, businesses and organisations, it is more important than ever to understand what type of design people will respond to and create an inspirational visual they can engage with. In our view, simplistic messaging is far more effective when designing for the digital and print world.

Less is more

We firmly believe that, for 2015, it’s all about getting back to basics and opting for more minimalist designs. One way of doing this is by improving flat design when it comes to screens and apps. Not only does this make them more appealing, but also faster. It means the user can engage with content with very little else cluttering up the page.

The real deal

It’s always a talking point in the media when the appearance of models and celebrities is heavily Photoshopped. Instead, 2015 will be all about portraying the real image. We know models are used to boost sales of products, but a more “realistic” approach is often best, as it shows honesty and integrity from the brand.

The bigger picture

As far as web is concerned, images will be getting bigger and taking centre-stage on web pages, without it limiting speed. Responsive resizing will mean that images can be used as full-screen backgrounds, keeping in line with the minimalist trend that will also be emerging. We will also see full video backgrounds coming to the fore, when banners and images just aren’t enough.

A piece of cake

Adopting a “layercake” technique is also becoming popular. Think of your website as a big Victoria Sponge with multiple layers – with a small chunk of information on each layer, including an image that alternates from left to right in each stage. As you scroll down, you are shown a beautiful, narrative story. It’s also a good choice for mobiles, as people are using to scrolling down a page to get their information.

Infographics

In a bid to get as much information as possible across the users in the most simple and quickest way, infographics are on the rise as we’ve seen in 2014. These handy visuals are an ideal way to convey lots of information. And, because they are straightforward, concise and snappy, people generally retain more of the information than they would by reading a long, wordy piece of copy. Not only can infographics be used in print, but also on web, too. This could be in email newsletters or shared via social media.

Mobile menus

More desktop sites are now using the little “hamburger” menu icon, which has been traditionally used on mobile sites. Neater and easier to use, it keeps the overall look of your site tidy and concise, leaving more room to get creative with your homepage.

Thinking of updating your designs?

Talk to us. At Bluestorm, we are experts in all the areas mentioned above – and more. Whether it’s for digital or print, in our view, good design is about creating a visual approach that inspires. We take time to understand exactly who you are and what you’re trying to do, and then research the wider context. This enables us to produce design that can really deliver.

Whether it’s working with your existing brand, or creating something new entirely, our award-winning design, production and digital teams deliver everything you may require (and more!) on time and within budget.

For more information on our design services, contact Chris Nash on 01482 649343 or email chris.nash@bluestormdesign.co.uk

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