‘Keep warm’ campaigns: the personal approach to student recruitment
The Further Education (FE) sector is becoming increasingly competitive as prospective students are more discerning than ever when it comes to choosing where to study. How do you stand out from the crowd in order to attract and recruit students? A personal approach is essential to convert enquiries and applications into actual enrollments. But how do you go about contacting applicants without being generic?
Our ‘Keep warm’ campaigns are a targeted approach to keeping in touch with potential students, and making sure that your institution stays uppermost in their minds when they’re deciding which FE course to apply for. We collect the relevant data which can then be used to interact with prospective students through bespoke, personalised messages – tailored to their particular course interests and career objects.
Using a range of media streams, such as email, direct mail, social media and SMS text messaging, you can interact with the relevant audience and encourage a two-way conversation. Whether you want to target school leavers, their parents or mature students, we can make sure your message focuses on the subjects most important to them.
To view the Bluestorm step-by-step guide to Keep warm campaigns, please click here to see how we can work with your institution
The most obvious way to monitor success of your ‘Keep warm’ campaign is the number of applicant/enrolment conversions achieved. But if you want to keep an eye on how your campaign is progressing, we can provide data comparison of click-through rates, social media responses and phone and email tracking.
Support when and how you need it
Here at Bluestorm we don’t just supply the campaign – we’re on hand to help you every step of the way as an extension of your marketing team. If you need support at any stage, give us a call and we can offer expert guidance in order to achieve the best result for your institution.
Established in 2000, we’re one of the largest integrated agencies in the region, and have a team of 30+ marketing professionals specialising in digital, design & print, advertising, public relations and marketing consultancy.
Our experience in the education sector spans over 25 years for some members of the team. We work with a number of Colleges on a variety of projects ranging from website design and build, prospectus design and print, strategic consultation, media buying and full campaign management.
For more information about how Bluestorm could support your marketing needs, contact a member of our team via:
t: 01482 649343