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Providing live social media support to The Sheffield College

Our client, The Sheffield College, launched its new Centre for Business and Enterprise last month. To mark the occasion, an event was held at Sheffield City College to tie-in with MADE, the UK’s leading festival of entrepreneurship and business, which was taking place in the city at the time.

In preparation for the launch, Bluestorm was asked to provide social media support. We engaged with local businesses, event sponsors and potential attendees on both Twitter and Facebook, to generate interest. On the day, our PR Consultant, Laura G, and Account Handler, Laura S, went along to the college to carry out live tweets to update the college’s followers on what was going on. And also managed to grab a selfie with the special guest speaker!

Former winner of BBC One’s The Apprentice, Yasmina Siadatan, attended the event as a guest speaker and took to the stage alongside the college’s Principal, Julie Byrne, and Chief Executive, Heather MacDonald.

Julie and Heather focused on how the college is supporting and developing the growing demands of business in the Sheffield city region. They explained how the Centre for Business and Enterprise will build on the proud reputation The Sheffield College has for entrepreneurial skills.

Bringing the event to a close was Yasmina, who is Creative Director of The Start Up Loans Company and now works with ex-Dragon James Caan. She talked about how her parents started their entrepreneurial journey in Sheffield and the positive impact the new Centre for Business and Enterprise will have on business in the wider city region.

In addition to the social media support during the event, we also created content for the website while we were there. This involved managing the filming of interviews with guest speakers and key business leaders.

The Centre for Business and Enterprise is part of a partnership with Sheffield Hallam University with the backing of the Federation of Small Businesses and Sheffield Chamber of Commerce and Industry. It is part of wider moves by the college – which has an economic impact of £321 million a year on the city – to support the local economy where small and medium sized businesses comprise 95% of Sheffield’s business base.

Need some support with your social media strategy?

The extent to which people are interacting with you and your business via social media is becoming increasingly important. If you’d like to know more about how we can help develop your social media strategy, email Laura Smith at

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