Redressing the balance – one year of Women into Manufacturing and Engineering (WiME)
Ten women in Hull and the East Riding have secured roles at the region’s largest manufacturing and engineering firms in the past year, thanks to an initiative by our client Green Port Hull.
New recruits have been taken on at Swift Group, Siemens Gamesa Renewable Energy Ltd, Spencer Group and Airco Air Conditioning & Refrigeration Ltd through Women into Manufacturing and Engineering (WiME), which is celebrating its first anniversary. WiME aims to address the shortage of women engineers in the Humber region, which reflects a national issue – just 9% of the UK engineering workforce and 6% of registered engineers and technicians are female.
WiME was created by Green Port Hull, supported by the Regional Growth Fund, in partnership with the JobCentre Plus, Siemens Gamesa Renewable Energy Ltd and Airco Air Conditioning & Refrigeration Ltd. The initiative has grown significantly in the past 12 months and now has the support of 16 major employers from across the Humber region – a 433% growth.
Bluestorm has supported Green Port Hull with WiME from day one. We created branding and marketing materials for the initiative, and also gave event support to two careers events and managed advertising. Through a strong media relations and social media campaign, we raised WiME’s profile and awareness of the events.
Laura Greendale, PR Consultant at Bluestorm, says:
“It’s been fantastic to see WiME flourish over the past year and for Bluestorm to play a part in such an important initiative that will have a positive impact on our region. Our communications campaigns have been recognised by the Chartered Institute of Public Relations (CIPR), as we have been shortlisted in the regional PRide Awards, which celebrates outstanding work for clients.”
WiME’s next event will be held on Saturday 21st October at Humber UTC in Scunthorpe. See greenporthull.co.uk/wime for more information on the initiative.