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Taking pride in the launch of Lion’s new sauces

This week we’re living and breathing world food and scrumptious sauces as we help our client, AAK Foodservice, get ready for the Casual Dining Show.

Every Bluestorm department has been involved with preparing for the launch of the World Flavours range, from AAK’s Lion brand.

The Casual Dining Show, at London’s BDC on 21 and 22 February, is the annual gathering of the biggest names in pubs, restaurants, hotels and bars, where they discover what’s new in food and drink.

One of our social media crew will join AAK’s Lion team in London and take charge of live social media from the striking stand we created for them, while gearing up to support their entry in the annual Innovation Challenge.

We also designed and produced signs, printed menus and brochures, online content, media relations and advertising - no mean feat when most of the work involves looking at or writing about delicious food when lunchtime seems so far away.

The fantastic World Flavours range is inspired by Pan Asian, Middle Eastern, American and Mexican cuisines, and makes it simple for caterers and chefs to fill their menus with the must-have flavours of the moment.

It goes without saying that, for Bluestorm, the World Flavours launch is a feast of creativity that we can all get our teeth into…

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