Turnkey exhibition support for Modal Training
The Bluestorm team recently provided turnkey exhibition support to our client, Modal Training, at their key industry event – Multimodal – at the NEC in May.
We designed and constructed an eye-catching exhibition stand, provided media relations support and produced a wide range of marketing materials to promote Modal Training’s participation in the show. Bluestorm’s Kirstie, Lucy and Laura attended each day to work alongside our client’s team.
Modal Training used the event to share plans for their new state-of-the-art training centre for the logistics sector, which is currently under construction in Immingham. When it opens its doors in September, it will be first centre in the UK to offer training for sea, road, rail and air, together with a full range of support services.
Our key challenge was how to attract people to the stand when we had nothing really to display – no product, model or even photographs, as the site is under construction. Our answer was a strong exhibition stand design based on the M of the corporate branding we had developed earlier for Modal Training.
We created a reason to walk onto the stand by having a 42-inch touch screen table with an interactive presentation of the facilities. We also produced a branded puzzle game, which visitors could play in the hope of winning a Fitbit Blaze.
The team from Modal Training were very happy with the result. They met a wide range of industry professionals and established many useful contacts. Links were forged with a number of potential partners and customers.