Introduction
In today’s digital-first world, visibility and engagement are everything. As experts in education marketing, we help you connect with prospective students at the right time, in the right place and with the right message.
Whether you’re looking to increase course applications, boost Open Days or deliver more effective keep-warm communications, we deliver smart, effective digital solutions tailored to your goals.
Our experienced team works across multiple platforms – everything from PPC and paid social to SEO and GEO – designing and managing performance-led activity that drives real results, whether it’s a one-off audit or a fully managed campaign.
Every piece of activity is measured, refined and reported clearly, so you always understand what’s working and why. Our goal is simple – to help your college stand out, attract the right learners and convert interest into enrolments.
PROVEN STRATEGIES THAT DELIVER RESULTS
We create highly targeted campaigns across Google (PPC and Performance Max), Meta, TikTok, Snapchat, YouTube and LinkedIn to reach school leavers, adult learners and apprentices where they’re most active, giving you the edge in a highly competitive student recruitment market.
Whether it’s maximising AI search through GEO-ready content or carefully matching digital platforms to your audience, we ensure everything is focused on your objectives and budget – turning marketing strategy into results you can see and delivering strong returns on your investment.
How we work
Our approach combines data, creativity, and deep sector knowledge to deliver digital marketing that performs. We understand the unique challenges of student recruitment – from driving course applications to promoting open events and apprenticeships – and tailor every campaign around your objectives. Clear strategy, precise execution and measurable results define everything we do.
We start by getting to know your college – your recruitment goals, platforms, audiences and digital challenges. Whether you’re targeting school leavers, adult learners, apprentices or employers, we define clear objectives and KPIs around what matters most to you: driving applications, boosting event attendance, strengthening brand awareness and more.
We review your existing digital activity, from SEO and paid media to analytics and conversion tracking. This helps us uncover what’s working, identify gaps and advise on where best to target your budget to achieve quick wins and longer-term growth.
As experts in education, we use sector insights and data to build a digital marketing strategy aligned to your college’s priorities. Whether it’s paid search to drive course applications, social campaigns to promote open events or SEO to boost course visibility, we outline the right channels, costs, deliverables and timelines to deliver measurable results.
Working with our in-house design and content teams, we create campaign assets that connect with your audiences – from scroll-stopping social ads and video campaigns to landing pages for specific courses or initiatives. Every piece of creative is built to engage learners and guide them smoothly from interest to enrolment.
We manage the full setup, build and launch of your campaigns across Google, Meta, TikTok, Snapchat, LinkedIn and other platforms relevant to education audiences. Tracking and tagging are configured to give full visibility on performance – from click-throughs and enquiries to enrolment conversions.
Performance doesn’t stop at launch. We continuously review and refine campaigns, testing creative, copy and targeting to maximise results. You’ll receive regular updates and clear reports showing the impact of your campaigns and where to go next.
We offer flexible support tailored to your needs, from seasonal campaigns for open events and application deadlines to year-round recruitment activity. Whether it’s a one-off campaign, rolling retainer or embedded partnership, we’re here to scale with you as your goals evolve.
