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brighter thinking.

The brief.

Lincat appointed Bluestorm to provide integrated marketing support to their small in house team. The key objective was to support sales and make a tangible contribution to business growth.

The solution.

That was over ten years ago and we’re still working as part of Lincat’s team! Dealer engagement has been a key focus since Lincat sells its catering equipment through a 300-strong distributor network. But pulling demand through the dealers, by targeting chefs, specifiers and designers, has been critical too. 

Providing really excellent product information, off and online, to facilitate product selection has been a major strand of our work. So too has an on-going media relations campaign to raise awareness, support sales and challenge the idea that Lincat just produces small, counter top kit.

The result.

Lincat’s commercial performance over the last ten years has been outstanding. With just a couple of exceptions, the business has grown year on year, from £16M sales in 2003 to just over £30M in 2013. This was a record 28% improvement on the year before. Whilst we clearly can’t take all the credit, we’ve been pleased to have played our part.


The fact that we have worked with the Bluestorm team for more than 10 years says it all, they continue to deliver excellent results, whatever we throw at them. During that time, they have developed a comprehensive understanding of our business. And working with a large, full service agency means that all aspects from brochures, through websites to PR and advertising are co-ordinated to ensure a consistent brand projection.

Nick McDonald, Managing Director – Lincat

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