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AkoPlanet™ is the special ingredient in vegan products – and our job was to tell the world’s food brands.

Bluestorm Watermark
Ako Planet Icecream box

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AAK planned to take its new AkoPlanet™ brand to a food exhibition in Paris, a gathering of some of the world’s biggest names in plant-based food. They wanted key people to know about AkoPlanet™ and how it could help them create tasty and appealing vegan meat, dairy and cheese alternatives.

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What we did

  • Designed a creative direct mail campaign: "The Missing Piece"
  • Made custom jigsaw puzzles and mini booklets, and packaged them all in bespoke ice cream tubs and burger boxes
  • Sent them all off to named contacts at top food brands
  • Wrote, designed and produced The AkoPlanet newspaper
  • Produced badges, social media graphics, web copy and press releases
  • Helped AkoPlanet™ speak to all the people they wanted to reach!
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Ako Planet News3