AAK planned to take its new AkoPlanet™ brand to a food exhibition in Paris, a gathering of some of the world’s biggest names in plant-based food. They wanted key people to know about AkoPlanet™ and how it could help them create tasty and appealing vegan meat, dairy and cheese alternatives.
What we did
- Designed a creative direct mail campaign: "The Missing Piece"
- Made custom jigsaw puzzles and mini booklets, and packaged them all in bespoke ice cream tubs and burger boxes
- Sent them all off to named contacts at top food brands
- Wrote, designed and produced The AkoPlanet newspaper
- Produced badges, social media graphics, web copy and press releases
- Helped AkoPlanet™ speak to all the people they wanted to reach!