ABG International have been manufacturing innovative print finishing equipment for over 60 years. Based in Bridlington, they are a market leader.
Ahead of their sector’s leading trade show, Labelexpo 2017, they asked for our help to redevelop their website, which was both out of date and unresponsive.
We created a new, search engine-optimised site structure, capable of taking visitors quickly to the information they are looking for. Products were reordered into coherent groupings and lengthy lists of equipment features were re-drafted to sell benefits.
The look and feel of the site was radically improved with bright new visuals based on an explosion of powder paint. These were felt to be so strong that ABG’s new corporate identity and branding has followed suit.
We delivered a complex site in time for Labelexpo, which was a great success with record breaking levels of new orders secured.
The website is helping to sell new equipment and will provide an effective hub for future marketing and communications activities. Marketing Coordinator, Hellen Tordoff, said…
“Thanks to the whole team! I’d like to reiterate how easy it is to work with you all. You’re a very professional outfit and I will be recommending you to everyone who cares to listen in the future!”