AAK Foodservice have five distinct brands and separate agencies for PR, design, web development and marketing support. Finding it difficult and time-consuming to co-ordinate campaigns and projects, they invited us to make the case for working with an integrated marketing agency.
With in-house marketing consultancy, design, advertising, PR, web development and digital marketing we knew that we could offer unbiased advice and streamlined support. We explained our pragmatic approach a) determine the objectives and research the challenge, b) develop the strategy, c) implement the plan, d) evaluate the outcome, e) refine and continue. We demonstrated our experience of the foodservice sector and pitched our ideas for the development of their brands.
We were appointed and we are delivering measurable, joined-up value as Rachel Neale, Senior Foodservice Marketing Manager, explains...
“Working with a single agency means fewer briefings, meetings and emails. I can visit Bluestorm and meet my marketing consultant, web developer, digital marketing expert, press officer and copy writer at the same time.
“This leads to greater understanding between teams and across disciplines, which allows us to achieve more and produce a greater return on investment. We see Bluestorm as a seamless extension to our team and we have exciting plans in place to support the growth of our business”.