Coachman design and manufacture touring caravans in an extremely competitive and overcrowded market. We were asked to support their in-house marketing team in their efforts to drive sales and, ultimately, increase Coachman's market share.
We began by analysing the competition. What were they doing well? How were they presenting themselves to the market place? What did people think of them and their products? And of course, how did Coachman compare?
We discussed our findings with the Coachman team and they shared their insights with us. We agreed that we needed to communicate a stronger, more focussed message in order to differentiate and consolidate Coachman's position at the quality end of the market. We also needed to make that message appeal to a younger and wider market.
Once developed, the new Coachman ID and branding were woven across all communication channels. We paid particular attention to developing Coachman's online presence with richer content including video supported by integrated SEO, social media as well as on and offline advertising campaigns.
Following three incredibly successful caravan shows already this year, Coachman has reported a 25% sales increase across its caravan ranges. This significant growth reflects an effective marketing approach developed with a thorough understanding of the company’s position within the market and an effective messaging strategy.
Bluestorm are our long term marketing partner whose advice and energy has helped propel our quality brand to the forefront of the caravan market place.Verle Hibbs, Marketing Manager – Coachman