Bluestorm Design and Marketing have supported a record number of exhibitions and events in 2023, buoyed by an upturn in in-person events following the 2020 lockdowns.
Creating stands, materials, touchscreens and digital platforms for events across the UK and Europe, the agency has been kept busy with a number of interesting requests from clients – from interactive games to touchscreen information boards, to digital display screens built into stands.
Bluestorm has supported food show events across Europe, including Food Ingredients Europe, Plant Based World and the Turner Price Cater Expo in Hull, for clients including AAK, Chaucer and Silbury. They have also supported live events for clients including Triton Power, Orsted, Bartoline, Hull Adult Education and Hull Karting.
John Basker, Production Director at Bluestorm, said: “In-person events have been back with a bang this year, with businesses really seeing the value in the opportunity to speak to potential customers face-to-face.
“After so long away from exhibitions, some businesses are going the extra mile to ensure their exhibition spaces stand out from the crowd – leading to some innovative designs great for increased interaction.
“We understand how competitive exhibitions can be and that you’ll need to stand out from the crowd – and can help you maximise the opportunities from face-to-face events.”
Dan Murphy, Digital Director at Bluestorm, explains more: “While many exhibitors are still seeing the value in printed materials, we’ve also seen more and more businesses harness digital technology at their events.
“At Bluestorm we’re now building bespoke platforms for event touchscreens, meaning the client can choose the exact content and layout they feel will be most eye-catching and engaging for delegates visiting their stands.”
As a fully integrated agency, Bluestorm has the capability to design and produce all different kinds of exhibition materials and offers a full service for events including everything you might need, from stands to brochures, touchscreens to video content, and can support event landing pages and even PR, social media advertising and e-marketing ahead of events.
If you’re thinking about how you can innovate your exhibition space in 2024, make sure you get in touch with Bluestorm, who can suggest creative ideas to get the most value out of your event.