The concept that “visual appeal precedes the palate” is more relevant than ever. As a contender in the competitive food service industry, it is vital that you understand the importance of creating a visual feast for your potential customers.
A recent study found that from as early as 2018, an estimated 84% of online communication was visual. It also emphasised that by adding pictures to your content, you are more likely to reach up to 94% more views compared to a post without a picture.
More and more users are doing their research online before dining, so make sure you’re using eye-catching, mouth-watering images that will leave them wanting more.
In this blog, we’ll explore the significance of food photography for your brand and will share strategies that are sure to leave a lasting impression on your customers.
Food photography is extremely important for brands, here are some of the main reasons:
- First impressions matter – When customers visit your social media profiles or website, the first thing that will catch their eye is your food photography. To leave a lasting impression and gain positive engagement, your food photography must be visually appealing and of a high standard.
- Social media engagement – Mouth-watering food photos make great sharable content on platforms such as Instagram and Facebook. Sharing aesthetically pleasing food images can help increase your online presence and reach potential customers.
- Marketing and branding – Food photos are valuable assets for marketing campaigns, advertisements, and promotional material. Having a portfolio of high-quality food images can be used in various marketing channels to reach a wider audience and attract potential customers
At Bluestorm, we are experts in understanding the importance of high-quality food photography and styling in the food sector.
We offer professional food photography services that go beyond point-and-shoot. Our experienced creative director knows how to capture your dishes in the best light, highlighting all the mouth-watering details to ensure that each dish is presented in a visually appealing manner that leaves your customers wanting more.
We also help you establish a consistent brand image. When customers see your dishes presented beautifully and consistently across various platforms, it reinforces the perception of professionalism and reliability. For example, if you aim for your brand to be perceived as health-conscious/vegan friendly, your food photos should reflect this and emphasise freshness through vibrant colours and styles.
Our food photography can enhance your marketing campaigns, from social media promotions to email newsletters. Having great looking food images on materials such as e-newsletters and landing pages means users are more likely to explore your brand to see what else you offer.
We’re here to help you craft your brand through stunning imagery. Contact us today to learn more about our food photography and styling services.