Measures were put in place that follow Government guidelines, such as social distancing and regular hand washing, but these needed to be communicated effectively to parents, students and staff in order to keep everyone safe.
The Trust asked Bluestorm for support in developing and delivering a ‘staying safe’ toolkit that could be used in their primary schools and secondary school. Messaging had to be clear and informative, but also friendly and engaging, and suitable for all audience ages – from reception pupils to adults.
Using illustrations, we developed a brand for the toolkit, showing visually some of the guidelines – keep 2m apart, wash your hands often for 20 seconds, following one-way systems around school premises, for example.
This design was applied to posters, banners for the school gates, pull-ups, vinyl floor graphics, door stickers, flags and signage, which have been installed.
We also developed a video, which was shared with parents, students and staff prior to reopening, to explain new procedures and processes around arrival on site, registration, class sizes and teaching formats, and information for individuals around personal hygiene.
Naomi Bedworth, Marketing & Communications Manager at St Mary’s College, which is part of the Trust, commented:
“As our ‘go to’ company for the Trust’s branding, Bluestorm were approached to lead on this important information campaign. Our objective was to support the safer transition for a cohort of our school community back from virtual learning to attending on site again.
“The challenge of developing visuals and a narrative which would meet the needs of all the schools in the Trust, and the whole wider audience, was met with great thought and consideration, resulting in a range of products which we are delighted with.”