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Negotiating the ‘new normal’

It’s been a month since lockdown began. At Bluestorm, we’ve been busy adjusting – finding new ways of working and supporting our clients adapt to changes in their sectors and markets. We’re helping them respond to the crisis, innovate as a result, and prepare for post-lockdown life.

Some have needed our help to diversify and quickly adapt, whilst others have seen the lockdown as an opportunity to drive forward projects that have been on the backburner for some time.

Over the coming weeks, we'll be sharing what we've been up to and how we've been supporting our clients.

Innovating: Creating virtual open events for colleges

Colleges across the country have been forced to cancel their spring open events at what is a crucial time in their student recruitment campaign. We work with a number of colleges who are facing this issue and wanted to help find a solution.

We developed the idea of virtual open days. Delivered through a cost-effective microsite, they allow colleges to give visitors a tour of their campus, showcase courses through videos from department heads, and answer questions around applications, finance and accommodation. They help colleges keep their target audience engaged and provide all the information they need to help them make an informed decision about where to go from September.

We’ve created a number of virtual open event microsites so far for colleges including Bishop Burton College and Riseholme College, as well as delivering advertising and direct mail campaigns to help promote them.

Bishop Burton College held their first virtual open event this week. Compared to their open event at this time last year, their virtual open event saw pre-event registrations triple and achieved four times as many visitors.

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