Responding to COVID-19: Catering for the NHS
The closure of pubs, restaurants and cafes has had a huge impact on the foodservice industry.
Our client Lincat, one of the UK’s leading suppliers of commercial catering equipment, were looking for ways to help.
- To support under-pressure caterers in hospitals, they prioritised orders from the NHS and offered free next-day delivery, to ensure kitchens could keep cooking and feeding patients during the crisis.
- A low-cost package of equipment ideal for takeaway menus and grab and go items was developed, to help pubs, restaurants and convenience stores diversify their offer to keep them trading throughout the lockdown.
- An art competition for the children of those working in hospitality was launched on social media to lift spirits.
Through the design and creation of flyers, web banners, news releases and social media content, we helped them communicate their offer and packages to their dealer network and customers.