The food sector is one of the most competitive markets to navigate, with new food businesses and products launching constantly. But that doesn’t mean you can’t have success in this arena – and one way to help guarantee you reach your sales goals is through clever and consistent marketing.
There’s a lot to think about – from your branding to your social media presence to collaborations – and we’ve split it down into 10 simple steps to help you on your way!
We know your products look and taste great – let’s get the word out there!
Branding: From upmarket restaurants to fast food outlets to supermarket aisles—food brands are heavily competing for the appetite of consumers. And as food is a sensory experience, your branding needs to be as mouth-watering as your product.
Social media: Social media is where you can find your tribe, ensure your content is seen by new audiences, and where you can connect with loyal followers too. You’ll need to match your audience to your channel – who do you want to reach, where can they be found? Is it TikTok or Facebook?! Is it both? Where are your efforts best focused?
Web & SEO: A website that not only functions well but looks great and has all the info your customers need will set you in good stead. Make sure potential customers can get in touch – and make sure your SEO is in tip-top condition so you can be found above your competitors.
E-marketing: E-marketing has great conversion rates, and engaged audiences will most likely read what you send through. Make the most of this with strategic campaigns around important launches, events and seasonal promotions. Giveaways can help you to build your email contacts list.
Sell your USP: The world of food products, restaurants and start-ups is cut-throat – not everyone will succeed, so you really need to state from the get-go just what it is that sets you apart from your competitors. Do a little digging on your competitors and sure up your USPs.
Engage with your community: Once you’ve committed to a tone of voice and have identified your audience and channels, start getting your products out there! It’s not just a sales pitch though – what matters to your customers? How can you tap into this and provide content they’ll engage with?
Use a food influencer: If your product is brand new, or you would like to target a new customer base, influencers can be a great way to help new people see your products on their social media feed.
Loyalty programmes: Reward cards are a long-standing way of rewarding loyalty, but today it’s all about digital and loyalty apps customers can scan in store are the way forward!
Use UGC: By showing real people enjoying your products, it’s building trust and showing how great your brand is – not just you telling people how great your brand is! Choose people to showcase who represent your audience well so customers will connect with them, an emotional connection is one of the most powerful things you can build!
If you’d like to see how Bluestorm can help you on your food marketing journey, please get in touch.