To reflect its global presence and to support growth in new markets, Chaucer Foods wanted to develop its brand to promote its vast ingredients solutions, insight and industry expertise, and sourcing and production capabilities.
A full global marketing strategy was developed by Bluestorm, starting with the creation of new branding, websites for each of its regions, and sales literature. To drive awareness of the new brand, we managed the design and build of exhibition stands for trade shows and produced features for key industry magazines.
