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Humberside Police

Humberside Police’s We Protect Vulnerable People initiative aims to highlight various forms of vulnerability and raise public awareness around them.

Bluestorm Watermark
Police Banner

We developed ‘What Do You See?’, a creative advertising campaign to encourage the public to recognise who a vulnerable person might be and what action to take. This will cover key operational areas, including modern day slavery, domestic abuse and child criminal exploitation.

Starting with a focus on modern day slavery, we worked with the force’s specialists to define victim personas and develop messaging that would engage and educate the public. A communications strategy was developed, followed by the design and production of adverts, posters and social media content, ready to roll out in spring 2020

What we did

  • Strategy and creative development
  • Media campaign
  • Design and print of marketing materials
  • Social media content

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Police Poster