Brief
Humberside Police asked us to deliver a strategic, multi-channel public engagement campaign for their We Protect Vulnerable People initiative. The aim was to help the public understand what vulnerability looks like, build empathy to inspire action, and strengthen trust in the police. Central to this was raising awareness of ‘unseen’ crimes such as modern slavery and human trafficking, encouraging reporting to build valuable intelligence.
Outcome
We created What Do You See? – a campaign that boosted public awareness and reporting of modern slavery and human trafficking. Seen by over one million people across online and offline channels, it engaged more than a hundred local businesses and empowered communities to recognise warning signs and protect vulnerable people.
Branding. Branding. Branding.
Design
Created the What Do You See? campaign identity, using bold split-scenario imagery and red typography to align with national MSHT campaigns while maintaining Humberside Police brand consistency, ensuring instant recognition across all materials and channels.
Content Development. Copywriting. PR. Social Media Content.
Marketing & Communications
Created the emotive What Do You See? campaign, using research-led insights to reveal the hidden reality of MSHT. Combining striking visuals, targeted messaging and multi-channel delivery, we engaged the public, built empathy, and drove action to protect vulnerable people. Produced tailored, accessible content tailored for different audiences – victims, the general public and businesses, highlighting everyday scenarios where exploitation may occur. Crafted compelling copy for web, printed materials, advertising and social to amplify campaign messages and encourage vigilance and reporting. Created and managed organic and paid social campaigns across Facebook and Instagram, combining engaging posts with geographically targeted adverts. This approach significantly extended reach, delivering over one million impressions, driving traffic to the landing page and boosting audience engagement.
Print. Out of Home. Media Planning & Buying. Digital Display. Campaigns.
Advertising & Media
Planned, bought and delivered strategic outdoor and digital placements, including service stations, transport hubs and high-footfall areas. Integrated DOOH and display advertising with campaign activity, ensuring consistent messaging, maximising visibility and prompting the public to recognise and report. Designed and produced posters, leaflets and other printed materials for display in libraries, hospitals, GP surgeries and other public locations where potential victims might encounter the campaign, reinforcing key messages and encouraging reporting.