We developed ‘What Do You See?’, a creative advertising campaign to encourage the public to recognise who a vulnerable person might be and what action to take. This will cover key operational areas, including modern day slavery, domestic abuse and child criminal exploitation.
Starting with a focus on modern day slavery, we worked with the force’s specialists to define victim personas and develop messaging that would engage and educate the public. A communications strategy was developed, followed by the design and production of adverts, posters and social media content, ready to roll out in spring 2020
What we did
- Strategy and creative development
- Media campaign
- Design and print of marketing materials
- Social media content
