Brief
Living With Water asked us to deliver a full-service marketing programme to raise awareness of flood risks, promote practical resilience measures and support innovative water management projects across Hull and the East Riding. Our role was to create clear, empathetic campaigns, manage their digital presence, engage stakeholders, and inspire local communities to act.
Outcome
We delivered Be Flood Aware, a recognisable campaign brand that increased community engagement with flood resilience messages. Website usability and SEO improved, social media reach grew through targeted activity, and a robust database was built for ongoing communications – helping Living With Water inform, involve, and inspire communities across Hull and the East Riding.
Craft CMS. Web Development. Web Design.
Web Design & Development
Redesigned and optimised the Living With Water website in Craft CMS, enhancing UX, accessibility and SEO. Introduced tailored content sections for homeowners and businesses, strengthened data capture, and implemented secure hosting, maintenance and ongoing performance monitoring to support long-term engagement.
Content Development. Copywriting. Digital PR. Multi-channel Marketing. Social Media Content.
Marketing & Comms
Created clear, accessible and sensitive messaging reflecting the community’s past flooding experiences. Produced press releases, articles and website copy to share key projects and flood protection updates. Content was tailored for homeowners, businesses and wider stakeholders, and distributed across multiple channels to maximise impact.Â
Delivered strategic, integrated campaigns combining digital, print, PR, and event promotion. Ensured consistent messaging across all touchpoints, driving awareness of flood risks, sustainable drainage schemes, and involvement in major regional initiatives such as The Waterline Summit.
Branding. Brochures. Video Production. Photography. Signage & Graphics. Print.
Design
Created the Be Flood Aware sub-brand to clearly communicate flood resilience messages. Produced iconography, infographics, printed materials, signage and animated videos, along with photography to bring campaigns to life. All assets aligned with the main Living With Water identity to ensure a consistent and recognisable visual presence.
SEO. Website Audits. Paid Social.
Digital Marketing
Planned, created and managed targeted campaigns across Facebook, Twitter and LinkedIn. Delivered a strategic blend of organic content and geo-targeted paid adverts to drive website visits, flood alert sign-ups and community event attendance. Conducted regular UX and SEO audits, making data-led improvements to site design, structure and content. Optimisation work increased search visibility, user engagement and conversion rates, supporting both campaign goals and evaluation.
Key events
In the last year compared to the previous year, we have seen an increase of 79.05% in key events. A primary objective was to increase conversions on the site. The increase in key events shows more users are converting and completing key events.
+79.05%
Organic social traffic users
We have worked on social media posts and messaging for Living with Water to increase awareness to the offering on the Living with Water site. We can see success in this by an increase in active users to the site from organic social.
+93.94%
Water butt request form
One of the main objectives for the site was to get users to request water butts to increase water and flood safety in Hull. We can see that we have increased water butt request forms by 172.62% in the last year.