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4 minutes
Let’s be honest, websites are getting confusing. Search engines are developing and sites such as ChatGPT and Perplexity are offering new, and increasingly popular, ways to search. Enter the SEO audit agency.
Amongst this backdrop of new search methods, AI and Generative Engine Optimisation (we’ve blogged about GEO before), the need to adapt and optimise your website has never been greater. But with more edits comes more errors.
An SEO audit agency helps uncover what’s holding a site back from ranking and performing. This ranges from broken page links, to missing meta descriptions, to duplicate content.
With these issues being common in the majority of sites (yes, even yours) it’s never been more important to have a technical SEO site audit agency like Bluestorm to find these issues, report them, and sort them.
In this blog, I’ll explore why every business needs an SEO audit agency and how important site audits are for website growth.
What is a technical SEO audit?
Technical search engine optimisation (SEO) is the process of optimising a website’s infrastructure to improve its performance in Search Engine Result Pages (SERPs). Technical SEO audits pull together information on site speed, crawlability, indexing, structured data and more.
With this information, a technical SEO site audit agency can compile recommendations to improve the technical SEO rating and therefore your site’s ranking and performance.
SEO is not just keywords, but about how well your website performs and communicates with search engines. Your site should be concise, accessible and optimised to reach the top spots on sites such as Google.
So why do you need an SEO audit agency?
Now you know what a technical SEO audit is and why they’re so important, you can go and complete one can’t you? But how do you complete an audit? How do you fix the issues the audit raises? This is where a technical SEO site audit agency swoops in to save the day.
At Bluestorm, we have access to some of the industry’s top software to compile in-depth technical SEO reports. With the information we gain, we create a spreadsheet including all issues, the current site health and recommendations of how to fix these issues.
As an SEO audit agency, we take pride in producing the most accurate results, recommendations and fixes for you to address. Want us to implement them too? No problem! It can be a tedious task to fix the technical SEO errors and we can save time by implementing these changes on your behalf.
How does an SEO audit drive growth?
You’ve chosen Bluestorm as your SEO audit agency, we’ve identified the issues, implemented the fixes, so how does your website now grow? With the site health increasing, search engines are now more likely to show your site on SERPs. On top of the increased rankings, your site will have faster load times and an improved user experience.
This is vital with studies showing that a good user experience can boost conversions by as much as 400% (Maze). If that’s not enough, research from User Guiding found that 88% of users are less likely to return to a site after a bad user experience.
In other words, strong technical SEO isn’t just essential for helping visitors find your website, it’s vital in converting them into customers once they get there.
The key takeaway
The way users search for information is changing and website optimisation is becoming increasingly complex. An SEO audit agency like Bluestorm can help you increase your site health and find issues you may not be aware of.
From one off audits to ongoing retainers, we can be your trusted SEO audit agency, so get in touch to discover what your website is really capable of.
