Introduction
Outdoor and out of home (OOH) advertising puts your brand where it can’t be missed - on streets, in stations, across cities and at key points of travel. As one of the North’s most experienced out of home advertising companies, we help you reach audiences at scale, with creative that works and placements that count.
From static billboards to dynamic digital screens, we deliver targeted, high-visibility campaigns that raise awareness and drive action. Whether you’re running a standalone advert or an integrated campaign, we manage everything from planning and design to media buying and reporting.
Visibility that drives results, with full campaign support
We work across all major OOH formats - static, digital, transit, street furniture and programmatic - to match your message with the right space. With strong media relationships and data-led planning, we secure the best placements and rates across local, regional and national networks.
We handle the full process: strategy, design, booking, production and measurement. Whether you’re launching a new product, raising public awareness or reinforcing brand presence, we’ll build a campaign that makes your message stand out in the places that matter.
Key Statistics
UK OOH ad spend reached
£1.4 billion
in 2024, a 7.7% year-on-year rise, driven by digital formats
FT, 2024
Digital OOH now accounts for
66%
of total UK outdoor spend, showing a clear shift toward animated, real-time formats
IAB UK, 2024
98%
of UK adults see at least one
OOH ad every week
making it one of the most visible and trusted channels
Radiocentre, 2024
How we work
We start by understanding your goals and audience, identifying locations and formats that offer maximum visibility and relevance.
Our design team (or yours) develops eye-catching visuals optimised for outdoor display - bold, legible and message-first.
We negotiate placements through trusted OOH networks and media owners, securing high-traffic sites at competitive rates.
We manage the delivery and setup of all creative assets, whether print or digital – ensuring everything is in place and on time.
We monitor live campaigns, adjust where needed, and keep you updated throughout the duration.
After your campaign ends, we provide data on impressions, reach and location performance, helping you see what worked and where to improve.
Sub-services
Static billboards - large-scale, high-visibility placements in high-traffic areas
Transit advertising - bus, rail, taxi and shelter ads that move with your audience
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Digital out-of-home (DOOH) - animated screen placements for real-time, dynamic messaging
Street furniture - ads on benches, kiosks, recycling units and urban fixtures
Programmatic OOH - targeted digital screen buying based on audience and location data
Posters & flyers - community-level print assets for events or hyper-local promotion
Production & installation - managing all physical and digital asset delivery
Campaign integration - syncing your OOH with wider digital, social, TV or print activity
Frequently Asked Questions
As an out of home advertising company, we cover a variety of OOH formats tailored to you. We work with everything from static billboards, transit ads and digital screens to street furniture and more, locally, regionally and nationally.
At Bluestorm, we’ll put you where your customers need you.
Using a mixture of audience data, footfall patterns, demographics and your campaign goals, our in-house experts in media planning & buying will pinpoint the most effective placements for your campaign. Whether it’s high-concentration areas for your customers or locations close to your stores, we look high and low!
The difference between traditional and digital OOH is how the ad is displayed. Traditional OOH uses static, printed or fixed advertisements. As an out of home advertising company, we offer billboards, transport advertisements, shopping centre posters and more!
Digital OOH uses digital screens that can be changed remotely and targeted according to time, location, audience and more.
Explore some of our traditional and digital out of home advertisements
Almost instantly! For digital out of home campaigns, we can change or optimise your creative within minutes, making it ideal for last-minute changes or time-sensitive messaging. With digital, the possibilities are endless!
Absolutely! At Bluestorm, we know that a campaign isn’t finished with one step. We often align OOH advertisements with digital, social, radio or print for joined-up campaigns that reinforce messaging and feel intentional.
Want to discuss an integrated campaign? Let’s talk
We’re big on data. As an out of home advertising company, we use audience estimates, dwell time, impressions and follow-up actions to keep an eye on your campaigns and their success. We’ll also provide clear post-campaign reporting to give you peace of mind!
We’d love to! With over 25 years of Bluestorm, we’ve built up strong relationships with media owners, giving us access to premium spots, last-minute availability and added-value placements.
Need something your competitors don’t have? We’re here to help.
We’re here to get as creative as you’d like! Our in-house specialists can create assets optimised for size, distance and visibility. When your customers are on the move, we’ll capture their attention no matter how rushed they are.
