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AAK HR Handbook

Engage your staff with an internal comms agency

Clear, consistent internal communication that brings people together.

“People don’t just need updates - they need clarity, trust and a reason to care.”

Introduction

Your people want to feel informed, valued and in the loop. That’s where good internal comms makes all the difference.

At Bluestorm, we help organisations keep people connected and engaged - from leadership teams to colleagues on the ground. Whether you’re managing change, launching something new or improving day-to-day communications, we help shape messages that are clear, human and easy to act on.

As an internal comms agency in Hull, we will work closely with your HR or marketing teams to plan, produce and deliver communications. And if your current comms need a health check? We can do that too.

Microsoft outlook-storm@2x

Turning plans into messages people understand

We help you shape internal communication that’s timely, relevant and easy to act on. Whether it’s a leadership update, a change announcement or day-to-day messaging, we make sure your people hear what they need - clearly and confidently.

We’re experienced in sensitive communications, and we know how to strike the right balance between clarity and tone. From desk-based teams to frontline colleagues, we tailor messaging to suit different roles, formats and moments - helping you build trust, support culture and improve the employee experience.

Key Statistics

Effective internal communications are

3.5x more likely

to outperform their peers in employee engagement and productivity

Gatehouse UK Employee Engagement Report, 2023

Companies with effective internal communications are 3.5 times more likely to outperform their peers in employee engagement and productivity.

Over 70%

of UK employees say

clear internal communication

helps them feel more connected to their organisation’s goals

CIPD UK Workforce Survey, 2024

Over 70% of UK employees say clear internal communication helps them feel more connected to their organisation’s goals.

Investing in internal communications see a

25% reduction

in staff turnover rates

Employee Benefits UK, 2023

Organisations that invest in internal communications see a 25% reduction in staff turnover rates.

How we work

Dan & Ed

We get to know your organisation’s structure, culture and internal channels.

We shape a clear approach to messaging, timing and delivery — aligned to your internal goals.

We write and design content that feels relevant, useful and easy to engage with.

We support roll-out through the right formats and tools, from leadership comms to day-to-day updates.

We gather feedback and refine content to keep it effective and engaging.

We can act as your internal comms team or provide extra support when needed - including advice, content and coordination.

Sub-services

https://d1ah4myvog1olc.cloudfront.net/icons/Staff newsletters.webp

Staff newsletters – Informative updates that keep colleagues in the loop and aligned.

https://d1ah4myvog1olc.cloudfront.net/icons/Intranet and internal web content.webp

Intranet and internal web content – Practical, well-written pages that are easy to navigate and maintain.

https://d1ah4myvog1olc.cloudfront.net/icons/Change communications.webp

Change communications – Thoughtful comms plans and messaging to support organisational change.

https://d1ah4myvog1olc.cloudfront.net/icons/Leadership messaging.webp

Leadership messaging – Helping leaders speak clearly, confidently and with authenticity.

https://d1ah4myvog1olc.cloudfront.net/icons/Internal campaigns.webp

Internal campaigns – Coordinated content to support new initiatives, behaviours or policy rollouts.

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Event communications – Materials and messaging to support staff briefings, roadshows and internal events.

https://d1ah4myvog1olc.cloudfront.net/icons/Comms toolkits.webp

Comms toolkits – Guidance to ensure internal comms are consistent, professional and human.

https://d1ah4myvog1olc.cloudfront.net/icons/Surveys and feedback materials.webp

Surveys and feedback materials – Clear, well-framed tools to support two-way communication.

Frequently Asked Questions

We develop internal newsletters, intranet content, leadership messaging, employee engagement campaigns and change communications.

We work with you to understand diverse audiences and create targeted messages that resonate with each group’s needs and priorities.

Yes, we develop clear internal comms strategies aligned with your organisation’s objectives and culture.

We use employee surveys, engagement metrics, feedback sessions and analytics to assess impact and guide improvements.

We implement content gathering and approval platforms to streamline review processes and keep communication flowing smoothly.

We craft clear, consistent messaging that helps staff understand, adapt to, and embrace change.

Absolutely. We develop communication strategies and content that keep teams connected and engaged, no matter where they’re based.

We follow best practices and consult closely with you to handle sensitive topics with the appropriate tone and discretion.

Cait