Introduction
PR is about building trust, not just headlines. At Bluestorm, we help you shape stories that land well - and land where they’ll matter. We can raise your profile, and ensure you’re heard clearly and credibly - whether you’re launching something new, navigating change or strengthening reputation.
We handle the lot: strategy, messaging, media outreach, press releases, interview prep and more. And we tailor it to what you need - from a one-off piece to ongoing support.
We’re a PR agency in Hull that understands the value of clarity, timing and tone - and how to get your message across, with purpose and precision.
Clear thinking, calm delivery - PR with purpose
Our approach to PR is thoughtful and focused. We turn complex messages into compelling stories, pitched with care and relevance. From regulated industries to fast-moving campaigns, we know how to handle sensitive topics with clarity and confidence.
Our media outreach is targeted, not scattergun - because we know relevance matters more than volume. Whether we’re securing press coverage, writing thought leadership or planning reactive comms, we make sure it all aligns with your brand, tone and wider communications strategy.
Key Statistics
83%
of UK journalists prefer to receive story ideas via
targeted PR pitches
Media Trust UK, 2023
83% of UK journalists prefer to receive story ideas via targeted PR pitches, highlighting the importance of strong media relations.
Consistent PR efforts see up to a
30% increase
in brand awareness and credibility
CIPR UK PR Report, 2024
Organisations with consistent PR efforts see up to a 30% increase in brand awareness and credibility.
Over 70%
of UK decision-makers say positive media coverage influences their trust in organisations
Edelman Trust Barometer UK, 2023
Over 70% of UK decision-makers say positive media coverage influences their trust in organisations.
How we work
We get to know your story and your goals, then shape PR activity that delivers. We keep things collaborative, focused and adaptable - supporting you with both planned campaigns and fast-moving media moments.
Understanding your priorities, audiences and positioning
Building a tailored PR plan with clear messaging and outcomes
Writing strong press releases, statements and articles
Targeting the right outlets, journalists and channels
Managing interviews, Q&As, media handling and crisis comms
Tracking coverage and reporting on reach, tone and impact
Sub-services
Media relations: Building strong connections with journalists, editors and producers in relevant sectors.
Press releases and media statements: Timely, accurate communications for announcements, launches or updates
Thought leadership: Developing expert articles, opinion pieces and Q&As that reflect your expertise.
Reactive PR: Managing quick-turnaround responses and media handling when issues or opportunities arise.
Reputation management: Long-term PR support that builds trust and profile
Crisis comms: Supporting you with messaging and planning during sensitive or challenging situations.
Digital PR: Creating content and media coverage that generates backlinks, boosts online visibility and SEO performance.
PR campaigns: Running strategic, creative campaigns that secure coverage and deliver measurable impact.
Frequently Asked Questions
We handle media relations, press releases, thought leadership articles, crisis communications, event promotion and both online and offline PR campaigns.
We use our extensive, trusted networks of regional and national media contacts built over 25 years to tailor pitches and reach the most relevant outlets.
Yes, we provide expert support to handle urgent, high-pressure situations with clear, timely messaging to protect your reputation.
We track media coverage, audience reach, engagement metrics and share of voice to evaluate impact and inform future activity.
Absolutely. We combine traditional media outreach with online media coverage, social amplification, and SEO-friendly content that helps build valuable backlinks to boost your online presence.
Our experienced team is highly responsive and able to react quickly to maximise opportunities or manage emerging risks.
Yes, nurturing ongoing media partnerships is a core part of our approach to ensure your stories keep getting heard.
We work mainly with B2B, education, public sector and not-for-profits, tailoring messages to suit each audience and compliance need.
