Introduction
Digital display and Digital Out-of-Home (DOOH) advertising combine data, design and strategic placement to reach audiences across screens - online and in public spaces. As a specialist digital display advertising agency, we plan, design and manage campaigns that cut through the noise and deliver measurable results.
From animated banner ads to city centre billboards, we help you target the right people in the right place, at the right time. Whether you’re building awareness, launching a service or supporting recruitment, digital display and DOOH offer flexible, high-impact formats that make your message stand out.
Reach your audience across screens and settings
We work across digital networks and DOOH platforms to deliver campaigns that are creative, timely and optimised for each environment. With in-house creative, real-time content updates and performance tracking, we help you make the most of your media spend, locally or nationally.
We manage everything: from creative development to media planning, programmatic buying and reporting. Whether it's a standalone campaign or part of a multi-channel strategy, we’ll help you make a digital impact.
Key Statistics
DOOH now accounts for
69%
of all UK OOH ad spend
showing sustained growth and advertiser confidence
Outsmart, 2024
UK digital display ad spend reached
£15.1 billion
making it the largest segment of online advertising
IAB UK, 2024
Campaigns that integrate DOOH with mobile or online channels
boost effectiveness by 47%
JCDecaux, 2023
How we work
We start by understanding your audience, goals and locations to plan the most effective mix of digital and DOOH placements.
Our design team creates visually striking, platform-ready content - static, animated or video, tailored for screens of all shapes and sizes.
We select the right networks, platforms and sites, managing both direct and programmatic buys to get the most from your budget.
We oversee setup and monitor your campaign throughout, adjusting content or placements to improve performance mid-campaign.
Post-campaign, we provide clear results - from digital impressions and CTR, to estimated reach, dwell time and footfall data.
Sub-services
Digital billboards - eye-catching DOOH ads in outdoor high-footfall locations
Retail & venue screens - ads on in-store and public venue screens
Programmatic DOOH - automated screen buying with real-time targeting
Online display advertising - web and app banner placements
Creative development – ad design, animation and formatting
Campaign optimisation - ongoing content updates and scheduling tweaks
Media planning & buying - strategic placement and negotiation
Performance tracking - reporting on reach, engagement and effectiveness
Frequently Asked Questions
Digital display covers the online world. With ads on websites, apps and social platforms, digital display lets you find your customers on their screens. DOOH (digital out-of-home) refers to digital screens in public spaces, such as train stations, shopping centres and roadside billboards.
DOOH ads can appear both high and low, with customisable sizing and locations. As a digital display advertising agency, we can place your campaigns on large-format roadside screens and in retail environments, gyms, petrol stations, transport hubs and more – regionally or nationwide.
We’ll find your customers in all walks of life! Discover more of our DOOH campaigns
Yes! Our in-house team of experts handles everything from copy and design to animation and formatting, with creative freedom to suit your every whim. All of it can be tailored to both digital display and DOOH specs, leaving you in charge.
Targeting is our thing! DOOH allows for time, location and behavioural targeting. We’ll get to know your customers, your campaign and your aims, ensuring your ad meets your audience at exactly the right time. Online digital display uses programmatic buying for even greater targeting precision, from customer demographics to browsing behaviour.
As a digital display advertising agency, we’ve got it covered. We keep on top of all things data, tracking impressions, reach and engagement for digital, and footfall and dwell time estimates for DOOH. We then bundle these into clear post-campaign reports, ensuring you and your business have peace of mind.
We’d love to! At Bluestorm, we handle media buying end to end, with strong relationships to get the best rates and placement options. From researching locations and negotiating with media owners to booking the advertising space, we’ve got it covered.
Everyone! With full creative freedom, digital display and DOOH offer a range of locations both online and offline, so advertisements work well across all sectors. From local authority messages and events to B2B awareness and public campaigns, our in-house team will make it work for you.
It depends on where your ad appears. Online banners need set sizes, file types and file-size limits, while DOOH screens each have their own dimensions, orientation and ad length. We’ll handle the nitty-gritty, guide you through what works best, and manage all delivery to platform standards!
