Introduction
A prospectus is often the first encounter students or parents have with your college – and first impressions matter.
As experts in education marketing, we create prospectuses and brochures that reflect your brand, engage your audience and deliver instant energy into your recruitment activities, whether you’re targeting school leavers, adult learners, apprentices or employers.
Everything is kept in-house – from creative design that cuts through to content that informs and inspires – and we oversee all stages of the process from planning to delivery.
With a printed prospectus often remaining vital in reaching certain audiences and overcoming the digital divide, we offer sustainable solutions that are both impactful and environmentally responsible – supported by interactive PDFs and mobile-friendly versions that can be shared online, emailed to prospective learners or embedded on your website.
PRINT AND DIGITAL OPTIONS THAT INSPIRE THE RIGHT EMOTIONS
Through interactive layouts and animation to high-quality print finishes such as foil, cut-outs, or soft-touch lamination, we bring your prospectus to life.
Our approach ensures your content is not just read, but experienced – helping prospective students connect with your college and laying the foundations for the emotional attachment that drives student decision making. It’s our goal to turn that vital first impression into a lasting impression.
How we work
Creating a prospectus that captures your college’s brand and engages learners requires strategy, creativity and sector expertise. Our process is designed to guide you from initial planning to final delivery, ensuring every page reflects your courses, student experience and recruitment goals – both in print and digital formats.
We begin with a collaborative briefing to define your objectives, target audiences and content structure. As prospectuses often need to inspire a wide range of audiences, we map out the key sections, ensure clarity for readers of all backgrounds and align the project with your brand’s biggest selling points.
Initial front cover concepts and inner page spreads help visualise the creative direction before full layout begins. We focus on imagery and style that resonate with prospective students – capturing campus life, success stories and the college experience to make your prospectus informative and engaging.
We can work with your content or develop it in-house. It’s a collaborative process considering your brand, challenges and opportunities, along with our own expertise in creating content that cuts through in the education sector. The result is a prospectus that delivers a strong first impression of your college and converts inspiration into action.
Our team brings the prospectus to life with polished layouts, photography, infographics and illustrations. Every element is tailored to your brand and audience, creating a professional, visually engaging resource that promotes your courses and student experience effectively.
We collaborate closely to review and refine the prospectus, checking every detail from copy accuracy to visual consistency. It’s your opportunity to fine-tune content, request amends and make suggestions. This ensures the final version is error-free, compelling and ready to represent your college professionally to students, parents and partners.
We manage the full production process, from sourcing sustainable print options to creating interactive, mobile-friendly PDFs for digital distribution. Your prospectus is delivered in formats that reach your audiences effectively – whether it’s in hand at an open event or online for prospective learners.
Frequently Asked Questions
A specialist agency brings creativity, sector insight and production expertise across all areas. We understand how to structure content, engage learners and integrate your college’s brand, ensuring your prospectus performs as a key recruitment tool across print and digital channels.
We can do both. Our copywriters can create clear, persuasive content from scratch or work with what you provide. From page flow and tone of voice to print finishes and paper stock, every detail is planned for maximum impact.
We plan content and design around your key audiences such as school leavers, adult learners, apprentices and employers. Layouts, visuals and messaging are tailored to each group while maintaining a consistent brand identity.
Absolutely. We create interactive PDFs and mobile-friendly versions that can be shared online, emailed to prospective learners or embedded on your website, extending the reach of your print prospectus.
Yes. As a full-service marketing agency, you’ll be working with an in-house team of experts across all areas of content, creative and copywriting, so our support can be tailored to you.
Timelines vary depending on scope, but we provide a clear project plan upfront, covering briefing, design, content, proofing and production. College prospectus projects can take several weeks from initial briefing to final delivery but it varies. Tight deadlines? Just ask.
We manage all aspects of printing, paper sourcing and finishes through trusted partners. We use FSC-certified and recycled papers, vegetable-based inks and carbon-balanced print processes to help you minimise environmental impact.
Yes. We can advise on digital promotion and manage updates for future editions to ensure your prospectus continues to support your recruitment goals effectively.
