Introduction
Good writing isn’t just about style. It’s about making complex things simple, dry things interesting and clouded things clear.
At Bluestorm, we help organisations communicate clearly and confidently through expertly-written copy. Whether you want to inform, persuade or motivate, we make sure your words work hard across every channel.
As a copywriting agency in Hull, we write for websites, campaigns, emails, brochures and everything in between - always with your audience in mind. Digital or print, internal or external, we match tone and messaging to your brand, adapt quickly when things change and turn around high-quality copy to tight deadlines.
Creativity meets clarity - copy that connects
Our approach to copywriting is simple: make it easy to understand and hard to ignore. We combine clear thinking with creative ideas to shape copy that connects with your audience and supports your goals.
From sector-specific tone of voice to SEO-friendly structure, we tailor everything to fit the platform and purpose. We always ensure your copy is aligned with your wider communications strategy, consistent with your brand and designed to encourage action.
Key Statistics
70%
of UK professionals say
clear, well-written copy
improves their trust in an organisation
CIPR UK Trust Report, 2023
Effective copy
increases engagement rates
by up to 45%
across digital channels
Content Marketing Institute UK, 2024
Over 60%
of UK organisations highlight improved conversion rates after investing in
professional copywriting
IPA Effectiveness Report, 2023
How we work
We start by getting under the skin of your organisation - your goals, audiences and tone of voice. Then we write copy that fits the message, channel and context, working closely with you throughout. Whether you need quick turnaround support or longer-term content planning, we flex to suit what’s needed.
Understanding your brief, audience, tone and goals
Mapping out structure, key messages and format
Creating high-quality, audience-focused copy for any platform
Using shared tools to gather content, track changes and manage approvals smoothly
Ensuring consistency, clarity and tone of voice
On time, on brand and ready to use – and we can support rollout or handover as needed.
Sub-services
Website and SEO – Clear, search engine-optimised copy designed to boost search rankings, satisfy user intent and convert visitors.
Advert copy – Persuasive messages for multi-channel marketing campaigns.
Email and newsletter copy – Engaging content that drives opens, clicks and responses.
Print materials – Brochures, flyers and leaflets with concise, compelling messaging.
Press releases and media statements – Professional, newsworthy writing for media outreach.
Internal communications – Clear and motivating messaging for staff updates and engagement.
Award bids and tenders – Structured, persuasive submissions that clearly showcase your strengths and meet all criteria.
Video scripts and storyboards – Engaging, on-message scripts for explainers, promos or internal communications.
Frequently Asked Questions
We write everything from website content, award bids, tenders and video scripts to campaigns, newsletters and social media posts.
We work closely with you to understand your voice, audience and goals, and we tailor every piece to reflect that consistently.
Yes - we collaborate with your experts to make complex topics clear and engaging without losing accuracy.
We use content gathering tools and clear processes to streamline feedback and ensure timely sign-off.
Definitely. We apply proven SEO techniques to ensure your content reaches the right audience and ranks well online.
Our team is experienced in managing workloads efficiently, prioritising tasks and keeping communication open to meet deadlines.
Yes, we offer thorough editing and proofreading to ensure clarity, consistency and error-free copy.
Absolutely - we craft clear, compelling scripts designed to engage audiences across platforms.
