Why Google Partner status matters when you’re choosing a PPC agency

There’s a lot of agencies out in your local region claiming to do ‘Google ads’ but what makes one PPC agency different from another?

For us, part of the answer is Google Partner status. We're proud that our Hull-based digital marketing team is an accredited Google Partner for another year – thanks to Ed Rex, our Head of Digital, and Pete North, our SEO & Digital Product Consultant, completing their ads certifications across search, display, Performance Max AI, shopping, video, and more.

We did this last year too: Certified success: The Bluestorm team complete their Google Ads Certifications

But what does it mean to be a Google Partner as a PPC agency?

It means we at Bluestorm have met Google’s requirements across three areas:

• Performance – the campaigns we manage must be delivering strong results for clients

• Expertise – our team continues to hold active and up-to-date Google Ads certifications across various Google platforms

• Spend – we’re managing a good level of ad spend across our client accounts


Google reviews this continuously throughout the year. If our performance drops, our status as Google Partner goes away.

So, having this accolade of a badge showing that we are a Google Partner means we know what we’re doing according to Google’s standard, and that we’re accountable too.

As Google Partners, we also receive extra technical support from Google as well as additional knowledge on their products. We also receive:

• Access to resources from Google’s extensive network

• Promotional offers we can share with clients

• Increased campaign optimisation

• Exclusive invitations to industry events, conferences and workshops

Why Google Partner status matters for your ad spend

We often say that Google Ads is quite easy to set up, but hard to run well. 

Google will take your budget regardless of whether your campaigns are well-built or a complete mess. Common mistakes are things like too many irrelevant broad match keywords, ads pointing to the wrong pages, or incorrect tracking of your conversions so there’s no way of knowing whether the PPC ads are doing well or not.


And don’t get us started on Google Consent Mode too (the latest layer to trip up tracking). We see this many times when new clients come to us asking to check if their campaigns are performing as they should be.

Google Partner status signals to clients that we’re not winging it. Our team knows how the platform works, stays current to meet constantly changing requirements and we have direct access to Google support when something needs resolving quickly. Whether you’re trusting us with an ad spend budget of £300 or £20,000, you know your money is in good hands.

We’re not just a PPC agency

As a full-service agency based in Hull, we care what happens after the click just as much as the click itself.

Somebody searching online, seeing your ad and clicking through isn’t the end of the story. What if your landing page doesn’t match the message? Or it loads slowly due to massive image sizes? Or what if the call to action tells them something totally different to the ad? These are all things that can negatively the returns you get on your budget.

As a full-service agency, we look at your paid search alongside everything else. Using our in-house experience in all areas of marketing helps to ensure your PPC runs even more effectively and keeps the performance, expertise and spend of your ads in the front of our minds – all requirements to be a Google Partner.

Our job, as a full-service agency, is to be honest with you about what Google Ads can achieve for your business and to make sure that it actually works for you. Google Partner status is part of that commitment. It means we’re accountable and not just to you, but to Google’s own performance standard.

Are you thinking about PPC or are you not sure if your current campaigns are working as hard as they should be? Whether you’re a business in Hull, East Yorkshire or beyond, we’d love to have a chat with you or check out our PPC Service page for more information.