Brief
Boston College partnered with us to create a modern, accessible website and consistent brand identity. We improved navigation, user experience online and storytelling, and continue to support the college's print and digital design projects. This has helped to create a cohesive, engaging presence across all channels.
What We Did
Outcome
We delivered a bold, engaging website that captures the college’s personality and speaks to every audience – from school leavers to adult learners and employers. Alongside launch, we created supporting assets and built a strong partnership we’re excited to keep growing.
Craft CMS. Web Development. Custom Projects.
Web Design & Development
As a Craft CMS marketing agency, we built a new website for Boston College using Craft to reflect their vision, mission and values. The new site brings together better design and functionality to help the college promote their courses and facilities to a wide range of audiences.
During the design process, we ran a focus group with a selection of students at the college, presenting the example user journey from the home page, through to the course search page, the course comparison tool and finally a full course detail page. Gathering feedback from a core target audience on the website's usability and content proved invaluable to finalising the designs. The result was a new, purpose-build Craft website that resolved historic online marketing issues for the college and provided a much improved user experience.
Using Algolia, we have also vastly improved the website’s search performance, helping Boston to become more visible on traditional search platforms such as Google, as well as through AI search.
Design. Brochures.
Design
We developed the main college guide and a concise mini guide, creating prospectuses that complement and extend the new website’s visual direction. Alongside this, we produced print‑ready artwork for the client, ensuring every asset was ready for seamless delivery. We also handled the design and print of flyers and pull‑ups for the UK Food Valley, promoting Boston College’s Agrifood Hub and strengthening the impact of their wider campaign.
