Brief
Toll Bar Sixth Form asked us to develop a distinct brand identity that would instil pride, engage students and the community, and bring visual consistency to all communications and marketing. The identity also needed to retain a connection to the wider academy brand.
What we did
Outcome
We delivered a bold and aspirational new brand for the Sixth Form, underpinned by student insight and rooted in the local community. The identity has since been rolled out across building graphics, signage, promotional materials and templates.
Design. Branding. Signage & Graphics.
Design
We created a new visual identity for Toll Bar Sixth Form, balancing stakeholder input with creative insight. Research included workshops with staff and governors, focus groups with students, and a competitor review to understand audience expectations.
The resulting brand features a distinctive ‘6’ icon designed as a continuous single-line illustration which represents the student journey.
Local landmarks were integrated into the brand’s graphic language to build a stronger sense of place, and a new colour palette, typeface and visual devices were defined to bring clarity and cohesion to all communications.
We also designed and delivered environmental graphics, including large-scale vinyl wall graphics, window visuals using one-way contra vision, and an illuminated external sign.
The new brand was applied to:
- Promotional materials: hoodies, notebooks, pens, tablecloths
- Templates: posters, newsletters, editable resources
- Building graphics: internal walls, windows, signage
- Final brand guidelines to support future rollout
“Bluestorm’s creativity, attentiveness to detail and responsiveness to our requirements have meant our rebrand has been widely acknowledged by students, staff, governors and parents alike as a huge success. We are delighted with the results.”
Richard Foster
Deputy Head of Sixth Form, Toll Bar Sixth Form