Brief
WVR College approached us to redesign and build a new website within a strict three-month deadline. The aim was to improve user journeys for specific audiences, particularly adult learners, and drive more enrolments through SEO optimisation. We were also asked to provide long-term support with content, development, and digital marketing.
What we did
Outcome
The new website was delivered on time, with improved SEO, increased adult applications and higher levels of user engagement across the board. Since its launch, we’ve continued to support WVR, delivering new content, development updates and performance-driven marketing.
Craft CMS. Web Development. Web Design.
Web Design & Development
Delivered in just three months, the new website was carefully scoped and integrated with WVR’s course integration system (Tribal EBS), ensuring a smooth and effective course search and application journey. Clear user pathways were created for different student types, improving accessibility and driving conversions. Our work included on-site SEO, improved performance, and long-term sustainability of the build.
Site health
Previously in June 2022, the site health was 58%. The development and SEO work on the website that has been actioned over the years shows a fantastic increase in the overall site health score.
95%
Course search engagement
The engagement rate of the course search is at 94%, which shows a 45% increase since the new website launched back in March 2022.Â
+45%
Sessions
Through comparing the overall user sessions on the website based on a recent year-on-year period, sessions have increased by 16% - this is showing great interactions from users on the website.
+16%
SEO. PPC. Paid Social. Website Audits.
Digital Marketing
WVR’s SEO and paid marketing activity is run on an ongoing basis, with monthly retainers supporting their evolving goals. Through Performance Max and targeted SEO, we’ve driven strong increases in adult applications and site engagement. Alongside PPC and paid social, we continually audit site performance and advise on optimising the full application funnel, from ad click to submission.
Website users
Following successful Google Performance Max campaigns (Search, Display, YouTube, Maps & Gmail), the website has seen an increase in users on the website of 42%.
+42%
Adult Guide views
During the same campaign as the above, there was a drive to push the adult content on the website, which led to a huge increase in views of the Adult Guide.
+27,163%
Apply Now clicks
A great increase in application clicks on course pages was seen during the Google Performance Max campaigns too, resulting in a 109% increase in applications.