Brief
J. Marr asked us to refresh and modernise their online presence while improving internal communication through the development of a secure staff intranet. The brief also included ongoing website support, social media content creation, branding for a new partnership, internal signage, and a high-impact exhibition stand for a major industry expo.
Outcome
We delivered a dynamic dual-purpose website with an integrated staff intranet, ensuring the needs of customers and colleagues alike could be met within one, easy-to-use system. Site traffic and engagement have grown significantly year-on-year in the new platform, and team members now have an online hub to engage with business news and updates. We also refreshed their brand identity, improved visibility on LinkedIn, and provided a custom-designed stand for their visit to The Global Seafood Marketplace Expo 2025.
Craft CMS. Web Development. Web Design.
Web Design & Development
The new website was built using Craft CMS and includes a secure staff-only intranet with logins. Features include a noticeboard for updates, staff perks, an events calendar, and out-of-office tracking so the whole team can quickly see who is available on specific dates. News articles can also be displayed on the public or private sections of the site, or both, increasing versality and efficiency within the internal communications team.
Internal Comms. Social Media Content.
Marketing & Comms
Our dedicated team have provided a wide range of support, covering everything from news articles for the website to delivering organic social media and content strategies for LinkedIn. Improvements to J. Marr’s internal communications have come through our work on the creation of new company values and intranet articles for staff.
Branding. Brochures. Exhibition & Events. Signage & Graphics.
Design
We worked with J. Marr to add fresh impetus to their main brand as well as creating additional branding and brochures for an exciting new partnership. This involved identifying core company values and bringing them to life with vibrant internal signage for their office in Hull, as well as creating a suite of assets to support their activity on LinkedIn. For the new partnership, our experts created a new brand identity to reflect their ambitions with a supporting website and brochure. In 2025, we designed and produced an exhibition stand, which also involved us attending The Global Seafood Marketplace Expo to support with the set-up.
Digital Marketing. SEO. Website Audits.
Digital Marketing
Our support didn’t end at launch; we’ve continued to maintain J. Marr’s website health with regular SEO audits to aid search engine performance and optimisation. By focusing on key meta data and content, we’ve increased Organic Search by almost 40% year on year. Customised reports in Google Analytics 4 (GA4) have also been set-up to aid the client’s monitoring of the website’s performance.
Page views
Following the work by our specialist web development, SEO and content teams, page views on the new site are up by an impressive 44% overall, with increases to product pages for fish and meat – the two key services – particularly pleasing.
+44.34%
Active users
The new website has seen a sharp rise in the number of active users, with an average 60% increase across Organic Search, Direct, Referral and Organic Social.
+60.02%
Returning users
Through our multi-platform support, there’s been a positive upturn in returning users from all channels to the website, with impactful content and an easy-to-navigate experience keeping visitors coming back for more.