Brief
SolarFrame asked us to redesign and rebuild three distinct but interrelated websites - for SolarFrame, Yorkshire Garden Studios and SOLRoofs - using a consistent design framework. Each website needed to reflect its own brand identity, while maintaining technical cohesion. Core goals included integrating the sites with AdminBase for lead management, setting up a brochure request workflow, and enhancing user experience across all platforms.
What we did
Outcome
We delivered three well-structured, responsive websites that are easy to manage and clearly represent each brand’s identity. The new sites improved customer engagement and lead generation, while also streamlining operational processes for the SolarFrame team. A bespoke online booking system and finance calculator supports their customer journey and aids in the lead generation process.
Craft CMS. Web Development. Web Design.
Web Design & Development
Following the development of the initial websites, we continued to work with the marketing team at SolarFrame on an ongoing basis to advance the site through the rollout of several new requirements. These focused on supporting the user and sales experience, and upgrading certain aspects of the site – such as postcode-targeted quote requests. We also updated the page templates on SolarFrame with a fresh look a few years after the original launch.
Digital Marketing. SEO. Website Audits.
Digital Marketing
We’ve driven an increase in online traffic since launch, with page views up by over two thirds overall. Performance is strong across the board, with an average 68% increase across Organic Search, Direct, Referral and Organic Social, showing the site’s ability to attract visitors from multiple channels.
The following statistics are improvements seen on the Yorkshire Garden Studios website.
New users
Aided by the SEO improvements made to the new site – combined with having relevant and high-quality content on each page – new visitors arriving to the site via Organic Search is up by over a third. And new visitors means potential new customers.
+37%
Key events
By focusing on increasing lead generation through improved content and functionality, we’ve helped convert more web visits into actions. This is highlighted by a huge 800% rise in email and telephone enquiries, bringing in more potential customers via the website.