Brief
Silbury asked us to elevate their visual identity across multiple platforms, including a new website design and development. The brief included a new exhibition stand to reflect their innovation and ESG values, a product brochure for global sales, and a visual makeover for their new Banbury HQ. A key objective was to communicate sustainability both outwardly to clients, as well as internally to staff.
Outcome
The new stand made a strong impact at international shows, while the product brochure helped unify sales messaging. At HQ, Silbury’s rebranded environment reinforced internal culture and ESG goals. The project has enhanced both the customer-facing brand and staff experience, while providing a scalable model for future marketing and workplace updates.
Craft CMS. Web Development. Web Design.
Web Design & Development
Following the original design and build of the Silbury website, it is has since been expanded upon thanks to the flexibility of Craft CMS. We added a customer portal to the website for customers to place orders directly on-site, with the most recent development on the site being the conversion into a Craft Multisite. Silbury has a strong presence in the French market, leading to the introduction of silbury.fr; two domains under one CMS means the marketing team can manage the content on both websites under one content management system.
Marketing & Comms
A significant part of the project was helping Silbury communicate its sustainability progress visually. From bold infographics and timelines to wall statements and lift designs, we translated ESG data into compelling, staff-facing visuals.
Achievements like the shift to 100% renewable energy, carbon footprint calculations, and new recycling systems were all presented in a clear, engaging and motivational way — underlining Silbury’s values while making them real in the workplace.
Exhibitions. Brochures. Graphics. Video. Packaging.
Exhibitions & Events
We created a custom exhibition display for Silbury, built to showcase their innovation and heritage. Central to this was a 1m-wide Hologram Fan, purchased and programmed with bespoke animated video content created in-house. The fan projected dynamic 3D visuals that captured attention at the stand and reinforced Silbury’s modern, tech-forward image.
Brochures
An 8-page A5 brochure was also designed and printed for the SIAL expo. It communicated key product benefits (including sustainability and dietary credentials), scale of supply, and insight into Silbury’s unique positioning as Europe’s largest manufacturer of pizza sauces.
Signage & Graphics
Working closely with Silbury’s internal team, Bluestorm developed a full interior branding scheme to refresh the Banbury office. This included:
- A statement reception wall with branding and garden wall
- Frosted glass panels with subtle branding for privacy
- Floor-to-ceiling vinyl wall graphics in communal areas
- A jungle-themed lift installation for visual impact and culture-building
- Multiple ESG-focused graphics and timelines across stairwells and shared spaces
- All elements were designed for consistency with Silbury’s core brand colours and messaging tone.
Video
To create impact at SIAL, we produced a dynamic 3D video for display on a hologram fan. Featuring spinning tomatoes, pizzas, and animated product names, the content made full use of the holographic effect to grab attention and draw visitors to the stand. The result was an eye-catching brand moment that blended creativity with technology.
Packaging
We designed and produced bold, appetising packaging to launch Silbury’s new pasta sauce range. This included a branded tasting box and striking sauce pouch labels, with design, print, and delivery all managed by our team. The campaign generated new business for Silbury and proved so successful it has since been repeated.
