Brief
To redesign and develop a new Future Humber website with separate sections for public-facing information and members-only content for their Bondholders, including a resource library. The client also asked us to deliver design, video and content for Your Move – an 84-page brochure highlighting the fantastic career and lifestyle opportunities in the Humber region.
Outcome
Using the Craft CMS platform, we built a new Future Humber website with individual logins for restricted content and an interactive forum allowing promotion of networking events and other content with fellow members, known as Bondholders. The Your Move brochure was also designed and produced, along with supporting case study videos, giving insight into what it’s like to live and work in the region.
Craft CMS. Web Development. Web Design.
Web Design & Development
Following a careful planning stage to consider the technicalities of the project, our web team opted for a split-site structure for the Future Humber website, separating member content from public access while providing opportunities for the client to promote the benefits of becoming a Bondholder member to visitors. Through an integration with the client’s CRM system, this ensures that the public can’t create an account without being registered as a member, allowing control and exclusivity of some content and resources.
Content Development. Copywriting.
Marketing & Comms
Due to the scale of the Your Move brochure, we provided content planning and copywriting support to the Future Humber team. This included ideation sessions and research, and carrying out interviews, to shape the narrative and strengthen the messaging. Our focus was on helping them tell their story in the right way – capturing their brand’s tone of voice and delivering persuasive, engaging copy that connected with audiences.Â
Branding. Brochures. Video Production.
Design
We designed and produced an 84-page Your Move brochure to promote career and lifestyle opportunities the Humber region to those considering relocation, creating both digital and print versions for use across multiple channels. We also created four videos to support the launch of the new website, bringing the project to life through a mixture of video footage, photography and animations.
