Brief
Kintech asked us to consolidate its online presence, which had previously been split across three different websites, into one centralised platform. Alongside the new website, the brief asked us to provide marketing support for the Orchid Medicare product range, including sales leaflets, photography, and a product video to showcase the chairs in action.
Outcome
We delivered a single, easy-to-manage website that presents a clear and unified brand across all Kintech divisions. Supporting this, we created a set of engaging product leaflets and a high-quality promotional video, which are now used to raise awareness and drive engagement.
Craft CMS. Web Development. Web Design.
Web Design & Development
The new Kintech website combined three previous sites into a single, clearly structured platform, improving admin and navigation. Built in Craft CMS, the new site presents Kintech’s three business lines - Orchid Medicare, storage and fabrication - under one digital roof, with dedicated sections and streamlined content.
Highlights:
- Consolidated three legacy sites into one
- Improved user journeys for healthcare and fabrication audiences
- Product content now easier to manage and keep up to date
Branding. Photography. Video Production.
Branding & Photography
To help support the launch of the Orchid Medicare chair range, we designed and printed a suite of leaflets that clearly communicate key features such as adjustable tilt, carer-friendly operation, and high comfort levels for users. Photography was planned and captured in real-world settings, ensuring a professional, authentic visual identity for the range.
Highlights:
- Professional leaflet design for sales and product promotion
- High-quality lifestyle and product photography
- Consistent visuals used across web, print and events
Video Production
We produced a short promotional video to bring the Orchid chair range to life. This included scripting, storyboarding, on-site filming, voiceover recording and editing. The final video demonstrated key functions, such as motion, safety locks and ergonomic controls, making it ideal for sales presentations, product pages and exhibitions.
Highlights:
- Script and storyboard focused on real care environments
- Visual emphasis on safety, mobility, and user experience
- Final video produced in multiple formats for online and offline use
