Brief
The Hodgson Group wanted to strengthen brand awareness, showcase their expertise in specialist sealing solutions and position themselves as the go-to manufacturer for quality, innovation and reliability. The goal was to connect with customers across their key sectors, support sales growth and communicate their heritage and leadership within the market – all through strategic, multi-channel marketing.
Outcome
In the first 12 months, our marketing activity generated a 136% increase in LinkedIn followers, with content viewed nearly 70,000 times and website traffic from social up 786%. A combination of branded e-marketing, photography, video, exhibition materials, blogs, social content and infographics has strengthened engagement, positioned Hodgson Sealants and Britchem as sealant experts, and highlighted the Group’s community and CSR initiatives.
Content Development. Copywriting. Digital PR.
Marketing & Comms
Developed insightful, authoritative content and copy that communicates Hodgson Sealants’ and Britchem’s expertise, innovation and sector leadership. Through social media, e-marketing and PR activity, we’ve used content to amplify their achievements, reinforce brand credibility, and ensure key messages reach the right industry audiences.
Digital
Planned and delivered engaging social media content and targeted paid campaigns that educate audiences, highlight product applications and foster interaction, building awareness and positioning The Hodgson Group as a trusted expert. Conducted website audits to review the current website performance, action improvements and set objectives. Looker Studio reports have been created to provide transparency in the reviewing of the website performance with Google Analytics 4 data feeding directly into the reports.
Design
Created clear, professional brochures, datasheets and printed materials that present Hodgson Sealants’ and Britchem’s products, services and applications in a visually engaging, easy-to-understand way, helping both technical and commercial audiences quickly grasp their capabilities.
